Why did "Big Wreck" never make it big?

Sorry for a non-tech post, but I'm sitting in the SeaTac airport, listening to Big Wreck's "In Loving Memory of..", wondering why this wasn't all over the radio waves in the USA.

Thankfully, the main songwriter, Ian Thornley went on to form Thornley. It was the first album I played after my daughter Juliana was born in 2004. It is strange the things you remember when waiting for a 12:55am flight.

I'm really hoping a follow up album comes out soon.