I was on the fence whether to put this in 'Gaming' or 'Spyware'. I chose 'Spyware' for now. I am, at best, a casual gamer from time to time on my PC and on the X-Box. I typically will pick up a title after it has dropped in price quite a bit and there have been a few patches put out since RTM.
Sure, you don't get the latest games but you end up with a nice 'cheap' way of having fun with last year's big hits, and you most likely have a video card that supports all the high end features of the game that was 'bleeding edge' in the past.
If this current trend of putting ads inside games and using tracking software to detect which ads you view more becomes more popular, I might end up not buying the newer titles. "Vote" with your dollars. It would be nice if there was a $25 version with ads and a $50 without. I don't plan on picking up BF 2142 due to this.
I think what bothers me the most is that they are 'backporting' the IGA software into patches of already existing games. For instance, in the release notes of Battlefield 2 v1.45, there is mention of adding support for "IGA server/client".
Read more about Battlefield 2142's bundled "IGA" client software here.